When I was growing up, we didn’t have any of the “fun” cereals in our house. No little leprechauns or silly rabbits in our cupboards. Part of that was due to our household budget, I’m sure, but it also had a lot to do with the fact that after the prize offered on the box cover was obtained, my sister and I generally didn’t care much for the cereals themselves. Mikey might have liked it, but we didn’t. My parents (rightly) didn’t believe in wasting foods, so after indulging us a few times, they insisted on buying only cereals they knew we would eat. (Pity I didn’t know the number for Children’s Services back then, or they’d have been in Big Trouble!)
One of the cereals we ate a lot was Cheerios, and that’s the one holdover cereal from my youth that I still buy, as evidenced by this snapshot of my current stash:
I know that some people consider cereal a trigger food, but it doesn’t work that way for me. *gratitude moment* I’m a weirdo in that I actually rarely eat Cheerios, or any cereal for that matter, as a meal. If it’s a granola-type cereal, I might sprinkle an 1/8-cup on top of yogurt. I eat Cheerios dry in portioned 1/4-cup servings (25-30 calories!) and entertain myself by trying to eat them individually, O by O. I think of it as a snack-with-benefits. Needless to say, a box of cereal lasts a really long time in my house.
With my long history of Cheerio consumption, I was delighted when contacted by the PR folks for MultiGrain Cheerios® and offered an opportunity to test drive their new joint venture with The Biggest Loser Club®. These two brands combined forces to offer assistance to those embarking on a new (or renewed) weight loss effort with tools, tips, and recipes accessible on a very special website.
After checking out the site, I can report that there’s a solid and sensible 7-day eating plan, awesome cardio, flexibility, and strength-training exercises for the beginner (including good “tippy toe” ways to increase the challenge), motivational quotes, and daily tasks for ensuring lasting change. (Many of them are the same steps I took when I first started changing my ways!) Oh, and there’s a BMI calculator too!
To access the site, you’ll need a special top-secret code that’s found inside the top flap of a box of MultiGrain Cheerios®. (Note: Yes, it WOULD be wrong to open a flap at the grocery store and copy the code.) So pick up a box if you’re looking for help in kicking off your weight loss efforts or if you’re just plain curious! (IMO, the recipes and workouts alone are worth it, especially if you’re just getting started.)
But wait! One lucky U.S. reader won’t have to schlep all the way to the grocery store. MultiGrain Cheerios® will send you a prize pack that includes your very own box of cereal (with access code to the website) and a host of other accessories (all purple!): gym bag, water bottle, and cute-cute cereal container. Kind of like this one*:
How much am I charging for an entry? Hmmm, I think a comment that includes your favorite breakfast cereal from your childhood will do the trick. Don’t worry about hurting the Cheerios folks’ feelings. I’m sure they realize we all got caught up in the hype back then. Unlike now. 😉
I’ll accept entries until bright and early Wednesday morning (that’s around 5 a.m. Central Time), 2/9/11, and then I’ll use the random number generator to pick the lucky winner’s name!
Oh, and apologies for the international readers. It’s nothing personal!
If you’re a faithful viewer of The Biggest Loser: Couples, you might want to follow @MGCheerios and use the hashtag #mgcheerios on Twitter Tuesday nights at 8PM EST. The PR folks inform me that you can “connect with past contestants, share weight loss tips, and discuss how to become your own Biggest Loser.” Who knows, I might even show up myself.
*FTC disclosure: I received a free prize pack (shown above). Not only was I under no obligation to review (favorably or not) the product, I also signed a promise to be honest and to include this disclosure. I received no other compensation or offers of future compensation. (But should they ever offer me a job, I’ll come back and disclose that.)